About Us

A national nonprofit, Keep India Beautiful strives towards inspiring and educating people for keeping our communities clean and beautiful. Cleanliness, Tackling litter, waste minimization and recycling are huge issues in our otherwise wonderful country India. Keep India Beautiful provides expertise, programs and resources to realize the dream of “a clean, green and healthy India”.

Projects are inspired, supported and endorsed by the community. Keep India Beautiful provides support to all those communities that want to see a change in their health and environment. The role of Keep India Beautiful is to work at ground level with people to facilitate the growth of Clean, Green & Healthy communities all over India.

A Clean, Green, Healthy India in Mind, Body and Soul is not only our future but of our children’s as well as we are the guardians of their future. A healthy community is measured by neat & beautiful public places, clean air & water, nature in abundance and a sustainable lifestyle. It is the goal of Keep India Beautiful to work towards the creation of Sustainable Communities pan India level.

Keep India Beautiful has a clear vision and plans for augmenting its Board with eminent experts from different streams related to cleanliness and environmental issues.


A clean, green and healthy India

Management & Team

Puneet Puri:
(Founder & Director)

puneetPuneet is a practicing Chartered Accountant from ICAI with more than 15 years of experience in Direct Tax matters with in-depth understanding of present tax policies. He has been a member of various Chamber of Commerce and Management Associations. He has closely worked with various Debts Recovery Tribunals and has imparted his knowledge & experience to Tax Departments through various training sessions. Currently, he is writing a book on Taxation Laws which is in the publishing stage.

Puneet has been associated with social causes since long and has worked closely with various RWAs and NGOs like CEIS (Noida). He strongly believes that a Nation’s growth is closely correlated with its ecological health.

He is well travelled and researching on issues related to ecology and healthy living keeps him busy in his spare time.

Vishal Sethi:
(CEO & Director)

vishalVishal has corporate experience of more than 15 years holding positions of responsibility related to Operations, Commercial & Legal Compliance in leading IT & Telcom Companies like Tech Mahindra, KLG Systel, Reliance Communications till Keep India Beautiful happened to him and became a purpose of his life. He is dedicated to Keep India Beautiful on a full-time basis.

Vishal has authored three books on Telcom Sector, Communication Services and Infrastructural Development in India. He did his bachelor’s from SRCC, Delhi University and post graduation from NMIMS, Mumbai.

Vishal firmly believes in Community well-being and has been associated with community causes since his university days. He is passionate about environment and issues related to society & youth. He is well travelled, an avid runner and practitioner of Yoga.

Pinaki Roy:
(Project Director – Affiliate Relations)

royPinaki is a Chartered Accountant from ICAI with more than three decades of top of the line industry experience and has held senior management responsibilities in the largest Indian corporate entity IOCL. He is carrying with him wide range of experience in CSR initiatives on environmental issues at state/national level and decade long hands-on experience with a NGO in educational sector.

He is widely travelled, prolific reader, writer and has passion to interact & mentor young people.