“Keep India Beautiful” has been celebrating “Gandhi Jayanti Plastic Trash drive” on 2nd of October every year with special emphasis on plastic recycling and reducing plastic pollution. This drive has been supported by different recycling agencies, which get these recyclables plastics converted back into a raw form to be used to create new different products. Notable amongst these drives are with CII Yi in 2016 and ESIC Regional Delhi Office in 2018 wherein more than 300 kilograms of plastic trash got collected and sent to recycling agencies. We were also able to develop a detailed case study on Delhi that was published in “Times of India” online on plastic usage, trash and conversion to energy.