Keep India Beautiful

About Us

About Us

Keep India Beautiful, a national non-profit organization, is dedicated to inspiring and educating people to keep our communities clean and beautiful. Cleanliness, tackling litter, waste minimization and recycling are significant issues in our otherwise wonderful country, India. Keep India Beautiful provides expertise, programs and resources to realize the dream of “a clean, green and healthy India.”
Projects are inspired, supported and endorsed by the community. Keep India Beautiful supports all communities that aspire to improve their health and environment. The organization's role is to work at the ground level with people to foster the growth of clean, green and healthy communities across India.
A clean, green and healthy India in mind, body and soul is not only our future but our children’s as well. We are the guardians of their future. A healthy community is measured by neat and beautiful public places, clean air and water, abundant nature and a sustainable lifestyle. Keep India Beautiful aims to create sustainable communities throughout India.

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TREES PLANTED

Mission

Making Nation Greener & Cleaner Together​

Team

  • Puneet Puri
    Puneet Puri
    Director & Founder
  • Vishal Sethi
    Vishal Sethi
    Director & Co–Founder

What We Do

We often perceive nature as an integral part of the vast environment, ecology and ecosystems that exist in our universe. However, what we often overlook or fail to realize is that we each have our own environment, ecology and ecosystems wherever we actively engage. Whether it’s our homes, workplaces, schools/colleges, recreational areas, roads, mountains, coastlines or any place where we participate, they constitute our universe – no less significant than the larger universe of which we are all a part.

It is the inherent right of every individual to have access to clean air, pristine rivers, abundant greenery, organic produce and thriving wildlife. Alongside this right comes the responsibility to safeguard and preserve the environment essential for our survival. Our rights, as per the constitution of India, are accompanied by implicit duties, responsibilities and respect for the source and future implications of those rights.

It is often said that there are more acts of charity per square kilometre in India than in any other part of the world. However, charity extends beyond mere material assistance; it also entails respecting our land, environment, ecology and ecosystems, refraining from actions that contribute to their degradation.

The way we live profoundly impacts our surroundings. Keep India Beautiful operates at the grassroots level to educate people about the interconnectedness of environmental well-being with the prosperity of our nation, families and ourselves. Let’s strive together to Keep India Beautiful!

Media Coverage

Explore articles and features highlighting our journey towards shaping the future.
Puneet Puri
Director & Founder

Puneet, the Director and Founder of “Keep India Beautiful,” is a practicing Chartered Accountant from ICAI with over 20 years of experience in Direct Tax matters and an in-depth understanding of current tax policies. He has been a member of various Chambers of Commerce and Management Associations and has worked closely with Debts Recovery Tribunals. Additionally, he has shared his expertise with Tax Departments through numerous training sessions.

Puneet has long been associated with social causes and has collaborated with various Resident Welfare Associations (RWAs) and NGOs across India. He believes that a nation’s growth is closely correlated with its ecological health.

Well-travelled, Puneet spends his spare time researching issues related to ecology and healthy living.

Vishal Sethi
Director & Co--Founder

Vishal is deeply passionate about the environment and societal issues. He serves as the Director and Co-founder of “Keep India Beautiful,” where he channels his dedication to community well-being, a commitment he has upheld since his university years.

As a creative visionary, Vishal holds the position of Director and CEO at the Media Production House “Creative Channel Media Pvt. Ltd.” He has garnered national and international recognition for his exceptional contributions to the media industry.

Vishal pursued his bachelor’s degree at SRCC (Delhi University), followed by post-graduation at NMIMS (Mumbai) and Film Direction training at AAFT (Noida). He is also an accomplished author, having written numerous books on Telecom and Technology and extensively contributed to national newspapers on environmental issues. Notably, his recent publication includes a Coffee Table Book on the Mahakumbh Haridwar 2021.

Embracing fitness as a core aspect of his lifestyle, Vishal firmly believes in its importance.