About Us

Keep India Beautiful, a national non-profit organization, is dedicated to inspiring and educating people to keep our communities clean and beautiful. Cleanliness, tackling litter, waste minimization and recycling are significant issues in our otherwise wonderful country, India. Keep India Beautiful provides expertise, programs and resources to realize the dream of “a clean, green and healthy India.”
Projects are inspired, supported and endorsed by the community. Keep India Beautiful supports all communities that aspire to improve their health and environment. The organization's role is to work at the ground level with people to foster the growth of clean, green and healthy communities across India.
A clean, green and healthy India in mind, body and soul is not only our future but our children’s as well. We are the guardians of their future. A healthy community is measured by neat and beautiful public places, clean air and water, abundant nature and a sustainable lifestyle. Keep India Beautiful aims to create sustainable communities throughout India.

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TREES PLANTED

Mission

Making Nation Greener & Cleaner Together

Team

Puneet Puri

Director & Founder

Vishal Sethi

Director & Co–Founder

What We Do

We often perceive nature as an integral part of the vast environment, ecology and ecosystems that exist in our universe. However, what we often overlook or fail to realize is that we each have our own environment, ecology and ecosystems wherever we actively engage. Whether it’s our homes, workplaces, schools/colleges, recreational areas, roads, mountains, coastlines or any place where we participate, they constitute our universe – no less significant than the larger universe of which we are all a part.

It is the inherent right of every individual to have access to clean air, pristine rivers, abundant greenery, organic produce and thriving wildlife. Alongside this right comes the responsibility to safeguard and preserve the environment essential for our survival. Our rights, as per the constitution of India, are accompanied by implicit duties, responsibilities and respect for the source and future implications of those rights.

It is often said that there are more acts of charity per square kilometre in India than in any other part of the world. However, charity extends beyond mere material assistance; it also entails respecting our land, environment, ecology and ecosystems, refraining from actions that contribute to their degradation.

The way we live profoundly impacts our surroundings. Keep India Beautiful operates at the grassroots level to educate people about the interconnectedness of environmental well-being with the prosperity of our nation, families and ourselves. Let’s strive together to Keep India Beautiful!