Act responsible, think sustainable!

We have not inherited this earth from our forefathers, but borrowed it from future generation.

“We have not inherited this earth from our forefathers, but borrowed it from future generation.”

These are the words that make us think about our past, present and future just in a single sentence. We, at Keep India Beautiful, believe that we are the stewards of the Mother Earth and it’s natural resources, not the owners. What we have received from our forefathers, it’s our duty to pass it safely to the next generation and in return we are allowed to use the resources for our livelihood. But instead of using it sustainably we started exploiting the Mother Nature for our luxurious needs. And till now we have already exploited it so much that if we do not pay our attention to the Sustainable Development, we’re surely leading to a disastrous end and nobody else would be responsible for this collateral damage.

Sustainable development can be achieved only through changing our consumption patterns which should be matched with the carrying capacity of our planet. For a given region, carrying capacity is the maximum number of individuals of a given species that an area’s resources can sustain indefinitely without significantly depleting or degrading those resources.

Consequences of unsustainable development are many, but climate change in our planet is occurring as a slow roller coaster. As per a latest computer modelling study published on March 2, 2016 in The Lancet (one of the world’s oldest and best known general medical journals), India will witness 1.36 lakh deaths by 2050 attributable to agriculturally mediated changes caused due to climate change. And, globally over a billion will be killed due to climate change by 2050.

Keep India Beautiful (KIB) has been established to promote a Clean, Green & Healthy India. KIB believes in enabling communities to take ownership of their projects and of the results. We place utmost emphasis on the awareness that one must “Keep India Beautiful” as this is the commitment required from every citizen. Any business, industry, community, city or country, if it is not sustainable, it will always be a drain on resources. We are now at the stage where we must challenge old thinking, bringing a greater awareness to all that we have to understand what needs to be done for sustainable development. It is important for the betterment of our communities to have a greater awareness of the role that each of us plays in creating a sustainable world.


Sustainable development can be achieved only by sustainable consumptions, which can only be decided by human beings as to how to adapt their lifestyles which reduce the consumption of resources and check the damage being done to ecology. Sustainable development for achieving quality life can only be possible if we sensibly choose our needs and requirements. As a consumer one should be conscious of products which are eco-friendly and resource conservation oriented. While assessing eco-friendly products, one should take care of following points:

  • Is the product recyclable?
  • Is the product resource conservation oriented?
  • How much pollution would the product cause during its production, consumption and disposal?
  • What would be the impact of the product on your health?If the answers to the above questions are positive, you’re surely contributing to the environment. Status of sustainable development is much higher as reverence to nature is inherent in our cultural ethos. “Caring and sharing” is the basic concept hidden in all the religions and all the Indian societies. The country has to follow old traditions and still has to go a long way in implementing sustainable consumption oriented development. Measures leading to sustainable development should be taken under action by:• Using appropriate technology i.e. Green technology that should be eco-friendly, culturally suitable and resource efficient.
    • Introducing the concept of “design with nature”.
    • Encouraging 3R approach- Reuse, Reduce, Recycle.
    • Promoting environmental education and awareness.
    • Utilization of resources as per carrying capacity.
    • Improving quality of life including social, cultural and economic values.

The article was originally published online in “Keep India Beautiful” blog in The Times Of India.

About the Author:

Vishal Sethi has corporate experience of more than 15 years in leading IT & telcom companies till ‘Keep India Beautiful’ happened to him. He is dedicated to ‘Keep India Beautiful’ on full time basis. Vishal has authored three books apart from blogging on different issues. He firmly believes in community wellbeing and has been associated with community causes since his university days. He is passionate about environment and issues related to society & youth.

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