We all look at nature as part of the big environment, ecology and ecosystems that exists in this universe. However what we do not often see or realize is that we have our very own environment, ecology and ecosystems wherever we are active. It could be our home, work place, school/college, places of recreation, roads, mountains and all those places where our involvement is there and they become our universe, no less and no more than big universe of which everyone is part of.
It is everyone’s right to have clean air, clear rivers, abundance of trees, organic fruits and vegetables including all animals and species. Along with this right is the obligation to do what is right and how to protect and preserve this very environment that is essential for our survival. We all have been given rights as per the constitution of India. When one is given rights, there is also an underlying requirement of the duty, responsibilities and respect for where those rights have come from and where they shall take us in the future.
It is said that there are more acts of charity in one square kilometer in India than in any other part of the world. But Charity doesn’t always mean giving money, food or helping those who are in need. Charity is also about respecting and not doing those things that would decay our land, environment, ecology and ecosystem.
How we live matters. Keep India Beautiful works at the ground level and help people understand that what’s good for the environment is good for the humanity, our nation, our family and us. To start with we focus on cleaning litter, waste minimization, recycling and beautification of public places.
But we are very new and your support is crucial for Keep India Beautiful movement and its survival. Let us join hands in respecting our neighborhoods as this directly impacts the well-being of our family and the kind of life our future generations would inherit from us.
Keep India Beautiful!